So I didn't want to mix this in with my book review, but I was blown away by one sidebar in the Know Your Bones book I read this weekend. It dealt with how much pharmaceutical companies spend on advertising and marketing.
Taking her data from an IMS Health Special Report as seen in Pharmaceutical Executive magazine in 09/01, she noted that in the year 2000 the pharmaceutical industry spent $16 Billion dollars on promotion, $2.5 Billion of which was direct-to-consumer. (Which means, if you do the math, that they spent over $13 Billion dollars marketing drugs to the medical industry...you know the people who are supposed to prescribe the best drug for what ails you.) The same report indicated that the industry employed 81% more people in marketing than in research.
This blows my mind. Read on for more...I even did a little independent research!