The LA Times has a fairly lengthy article on the MedBlogging phenomenon here. [Reg. required.]
It's nice to see a mainstream media piece that isn't about a) political bloggers and partisan rancor, b) how blogging is going to "kill" traditional media or c) how all bloggers are self-obsessed and whiny.
While they do categorize blogs as a "constantly updated platform for the idiosyncratic and highly personal musings (or rantings) of anyone who wants to set one up in cyberspace" most of the article avoids the tired cliches.
What I'm sure most MedBloggers will really appreciate is that it humanizes those in the medical profession! Much as Robert Scoble as been called the Chief Humanizing Officer for Microsoft by virtue of his blog, the excerpts from blogs and quotes from MedBloggers in the LA Times story really serve to give you a peek inside the the minds of medical professionals...and you know what? Most of them seem to care. Even though some of the blogs are clearly avenues to vent frustrations, that too gives humanizing insight into their existences. It's not just golf and sex in the break room!

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