Earlier this month I wrote about marketing gone horribly wrong at a Birmingham, AL cancer clinic. (Brief recap-they put out a freebie calendar for their customers...who are all terminal cancer patients, mind you...and the calendar sponsor was a local mortuary.)
Here's a little update from the next trip that my colleague's mother-in-law made to the clinic:
The calendars were still there, but someone had taken a sharpie and crossed out the mortuary name and information.
I believe that would be called anti-marketing now, right?