Dmitriy from the Medical Blog Network has got more info up on the Healthcare Blogging summit this December in D.C. The Summit is a half-day program and part of the larger Consumer Health World show. There are both blogging experts and health industry experts lined up for a series of panels on how to market to today's health care consumer. I'm pleased that fellow BlogHer Toby Bloomberg is lined up to moderate the panel on which I'm sitting, described thusly:
Panel 3: Healthcare Blogging – Strategy & Tactics
Mapping Out Your Game Plan: The Nuts-and-Bolts of Getting Started
Now that you understand the impact and value of blogs, what should you do about it? What is the difference between “outbound blogging” and “blogger relations”? How should you define the goals of your blog strategy as well as the steps and tactics you need to implement to get results? How can you establish your own blog as a communication tool and engage communities of independent bloggers, who can influence your reputation? What strategies and tactics are the most effective? The panel of expert will share the best practices.
D.C. isn't always that hospitable in December, but this should be fun.
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