Consumer Health World has been incorporating a track on blogging and social media for the health care industry for the last year or so, thanks to the efforts of Trusted.MD and its leader, Dmitriy Kruglyak.
I spoke at the inaugural meeting of those two minds last year, and tomorrow I'm re-teaming with diva Toby Bloomberg and we're joined by Carol Kirschner to give a workshop on the nuts and bolts of starting a blog.
While it's clear that this blog and my participation in the medblogosphere has declined as my time has been sucked up by helping run the start-up that is BlogHer, I still have a lot to contribute around some fundamental issues that any organization starting a blog wants to learn more about, namely:
- Identifying your goals for the blog and then measuring how well you've achieved those goals
- Seeing the connection between what kind of blog you want you have, the kind of content that might dictate, and the kind of blogger you need to find
- The difference between being "Web 2.0" and fostering online community
- How and why to establish guidelines and policies for your online community
I'm looking forward to hanging with Toby and Carol and whoever shows up to join in the conversation.