Revolution Health was a big sponsor at BlogHer '07 in Chicago, less than 18 months ago. They had Steve Case, former chairman of AOL, at the helm, driven by personal passion stoked by personal experience in the world of health care. They had at least one really smart blogger/doctor in the person of Dr. Val Jones. They clearly had money. And they seemed to have a mission that went beyond just becoming WebMD lite. They did seem to want to be a truly Web 2.0-embracing agent of change in the health care world online.
Apparently, it's nice to want things, but it doesn't mean you'll last.
And John from e-patients.net shares his insights from working at Web 1.0 failed med-start-up drkoop.com to theorize about why. In a way it's simple: the vast majority of such start-ups fail...statistically, this was likely to happen. I think most of us expected a better outcome based on the pedigree behind the venture, but perhaps that pedigree contributed to a sense of hubris...over-reaching, over-commitment, over-promising? And a little less freedom to focus on organic, sustainable growth.
"Organic, sustainable"? Sounds like something I should be writing about on my green blog, but sometimes it applies to business too.